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TheMomInStyle

Translating Trends for Real Life

The Makeup Routine I Swear By in My 40s



March 5, 2026

In my 40s, my makeup routine has become much more about enhancing my skin rather than covering it. I focus on products that hydrate, add a little glow, and keep everything looking fresh and natural throughout the day. Over time, I have found a handful of favorites that consistently work for my skin, so today I am sharing the exact routine I follow, along with the products I reach for every morning!

Tap here to read last week’s blog post – Amazon Spring Finds That Look Expensive!

**This post contains affiliate links, thank you for shopping with and supporting me**

Skin Prep and The Catfish Eyebrow Tutorial

Makeup that looks flawless and lasts all day starts with healthy and hydrated skin! Two of my favorite products to achieve this are the Colleen Rothschild eye cream and glow serum. Use code MOMINSTYLE20 to save at checkout

I also love the UBeauty line for morning and nighttime skincare!

I always start with my eyebrows before doing any of my face makeup. I use two drugstore products to get this lifted look! I start with the Elf laminating gel to set my brows, then use the NYX brow pencil in ash brown to outline and fill them in.

Eyebrow tutorial pt 2!

Face Makeup

My favorite foundation primer is the Maybelline grippy serum, so I start with that following my brows. My current foundation obsession is the Hy-Glam Foundation, and I apply it with the Makeup By Mario Dual-Ended Foundation brush. Next is the Estée Lauder Double Wear Concealer, which I apply under my eyes, on my high points, and on any redness. I follow that up with just the tiniest bit of L’Oréal loose setting powder anywhere I might crease. I want my makeup to look dewey so I don’t powder all over.

Blush & Bronzer

For my final few steps, I add some cream bronzer with the other side of the same Makeup By Mario Dual-Ended Foundation brush. I love how this one blends, it’s like butter! Then I will apply either the liquid blush by Elf or this powder blush by YSL, or sometimes both, it just depends on how I’m feeling

Mascara

Some people don’t agree but I love a mascara primer! The Tarte Tubing Lash Primer is my favorite because it makes your lashes so long. After letting that dry for a minute, I finish with this L’Oréal mascara!

Finishing Touches & Extras

My favorite setting spray! It’s like hair spray for your makeup

I use this throughout the day as a little refresher mist

My go-to makeup bags!

How I keep everything organized in my bathroom!

Tap to shop perfume favorites!

More Finds & Favorites

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CATEGORIES | Beauty

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HI! I'm Sarah a BoyMama & OH Native. Styling looks for life, and you can too.

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